ABOUT

Design 3.0 Forum aims to raise and discuss the challenging issues in design research, education and practice in this newly emerging paradigm we now face with new forms of end-user products such as intelligent products and services, DIY/fabrication tools, and IoTs. These new forms of products and services change the ways people interact with them and shape their everyday lives.

We would like to re-think about our traditional user-centered and human-centered approaches and what are new agenda to be raised and considered for future designers and design researchers to be prepared for. This is what Design 3.0 Forum is targeting for, and we hope that this can be the start of continued conversations around these issues even after this forum.

Through this forum, we will synthesize our discussions with renowned panelists in design research and education for proposing what to do for the next generation of design research, education and practice for Design 3.0.

PANELISTS

Dan Formosa

Dan Formosa

CONSULTANT, DAN FORMOSA!, LLC

Dan Formosa’s expertise is in design and research. He holds degrees in design, ergonomics and biomechanics. He consults with companies and organizations worldwide on design and innovation, and has been responsible for breakthrough products. In addition to his personal work Dan recently co-founded two collectives, Brainpool (focusing on quantitative practices in design) and 4B (focusing on design and gender). He also co-founded the Masters in Branding program at the School of Visual Arts (SVA) in New York.

Sungjoon Kim

Sungjoon Kim

CEO, LENDIT

Sungjoon Kim is a serial entrepreneur and currently Founder and CEO of Lendit, a leading online marketplace lending platform in Korea. He also serves as a juror of Spark Design Awards. He started his first startup 1/2 PROJECT which is a social venture with the idea of sharing on a small scale through everyday common purchases such as beverages and snacks two years before he received his bachelor's degree in Industrial Design from KAIST. His second startup StyleSays headquartered in Silicon Valley was founded in 2010 right after he dropped out from Stanford University where he studied product design in Mechanical Engineering. His current startup Lendit founded in 2015 is one of the fastest-growing businesses in Korea's startup scene backed by venture capitalists from Silicon Valley, New York and Seoul.

Tom Djajadiningrat

Tom Djajadiningrat

CREATIVE DIRECTOR, PHILIPS DESIGN

Tom Djajadiningrat is creative director at Philips Design in Eindhoven, the Netherlands. As an innovation designer, his work revolves around co-created tangible concepts which embody a position, question common sense and influence decisions. Drawing upon his background in industrial design and a PhD in desktop virtual reality, he combines interaction and product design to create unique user experiences in the area where physical and digital meet. Typically his work involves some combination of interactive product design, the internet of things, smart spaces and augmented reality. He is intrigued by 'Gesamt concepts’, the notion that innovation can only take place when new rituals, new aesthetics, new interaction and new technologies are developed concurrently. Since this requires a multi-disciplinary, co-creative effort, his work includes empowering others through creative ideation techniques.

Daniel Kim

Daniel Kim

CEO, DAYLIGHT DESIGN

Daniel Kim is a partner at Daylight Design and leads Daylight’s Seoul Studio. Previously, Dan was CEO of Nexon America, a $1.4B gaming company, and the head of Asia-Pacific business development for IDEO. Dan studied Mechanical Engineering and Product Design at Stanford. Through both his educational and professional experiences, he is a strong believer of Human Centered Design as a tool for a broad range of problem finding and solving, across brand, UX, product and service experience design.

Sangmin Bae

Sangmin Bae

ASSOCIATE PROFESSOR, ID KAIST

Sangmin Bae is professor of industrial design at KAIST and director of the ID+IM design laboratory. He pursues research on philanthropy design which demonstrates the designers’ role of being socially responsible. As part of its practice, he is conducting ‘Nanum project’, which is a charity project by designing and selling innovative products to donate all profits to educational scholarships of needy children. Another project he runs is ‘Seed project’, a research project that offers sustainable and appropriate design solutions to the 3rd world. He is also working on CSV (Creating shared value) industrial project with leading companies such as SKT, Samsung fire and marine insurance, Kolon, Samsonite and MCM.

Woohun Lee

Woohun Lee

PROFESSOR, ID KAIST

Woohun Lee is a professor at the department of Industrial Design of KAIST and has been leading Wonder Lab. He received BS from KAIST in 1990. Then he studied at Kyushu University, Japan and obtained Master of Design and PhD in industrial design in 1993 and 1996 respectively. Before joining KAIST in 2002, he had led User Interface team in Daewoo Electronics from 1996 to 2002. His research interests are in investigating new ways of utilizing technologies in design activities and creating good user experiences based on design thinking and artistic inspiration. He has published various papers in HCI-related conferences including CHI and DIS. He also got noticeable attentions by exhibiting projects at SIGGRAPH Emerging Technologies and Laval Virtual.

ORGANIZERS

Tek-Jin Nam

Tek-Jin Nam

PROFESSOR, ID KAIST

Tek-Jin Nam is a Professor and Head of the Department of Industrial Design at KAIST, South Korea. He leads Co.design:Inter.action Design Research Laboratory at KAIST. He teaches Interactive Product Design Studio, Interaction Prototyping, and Design Research Issue at KAIST. His research interests lie at the intersection of industrial design and design-oriented human–computer interaction. The focus is on creating people-centric values of future products and services (Augmented Design as noun) and structured approaches to creative design and innovation (Augmented Design as verb). He is also interested in harmoniously integrating design research with practice.

Kun-Pyo Lee

Kun-Pyo Lee

PROFESSOR, ID KAIST

Kun-pyo Lee is Professor in Department of Industrial Design, KAIST, South Korea and Director of Human Centered Interaction Design Lab. He is also serving as President of International Association of Societies of Design Research. He was Executive Vice President and Head of Corporate Design Center of LG Electronics. His research interests include User Experience Design, User-Centered Design Methods, and Empowering Design. He is serving editors in major design related journals including Design Studies, International Journal of Design, and Journal of Design Business & Society. His contribution to design research and education was recognized by appointment of Honorary Fellow of DRS and local hero of CHI.

Woohun Lee

Woohun Lee

PROFESSOR, ID KAIST

Woohun Lee is a professor at the department of Industrial Design of KAIST and has been leading Wonder Lab. He received BS from KAIST in 1990. Then he studied at Kyushu University, Japan and obtained Master of Design and PhD in industrial design in 1993 and 1996 respectively. Before joining KAIST in 2002, he had led User Interface team in Daewoo Electronics from 1996 to 2002. His research interests are in investigating new ways of utilizing technologies in design activities and creating good user experiences based on design thinking and artistic inspiration. He has published various papers in HCI-related conferences including CHI and DIS. He also got noticeable attentions by exhibiting projects at SIGGRAPH Emerging Technologies and Laval Virtual.

SCHEDULE

12:30 – 13:00 Registration
13:00 – 13:30 Opening Remarks & Introduction
13:30 – 14:30 Design Issues
  The Role of Design and Designer in the Future
– Moderator: Kun-Pyo Lee
– Panelist: Sangmin Bae, Daniel Kim, Dan Formosa
15:00 – 15:30 Coffee Break
15:30 – 17:00 Design Research and Education
  The Future Direction of Design and Design Education
– Moderator: Youn-kyung Lim
– Panelist: Woohun Lee, Tom Djajadiningrat, Sungjoon Kim
17:00 – 17:10 Break
17:10 – 18:00 Discussion and Closing

REGISTRATION

Registration for Design 3.0 Forum 2017

 

OCTOBER 16
01:00 - 06:00 PM
GOOGLE CAMPUS SEOUL

 

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and e-mail from the registration system.