2024
Design
3.0 Forum
November 1st, 2024
12:00-19:30
N25 KAIST, Daejeon, South Korea
ABOUT

ID KAIST (Department of Industrial Design at KAIST) warmly invites you to the Design 3.0 Forum, which will take place on November 1, 2024, in Daejeon, South Korea.

The 2024 Design 3.0 Forum will explore the future directions of design research and education in an era shaped by the transformative influence of AI. The forum will feature a design talk concert format, bringing together 18 young design professors representing the new generation of design education and research. We are honored to have Professor Peter Lloyd, the President of IASDR(International Association of Societies of Design Research) and a Professor at Delft University of Technology, as our keynote speaker. He will delve into "Designing Intelligence," one of the most critical topics shaping the future of design education and research. Following the forum, from 18:00 to 19:30, participants will have the opportunity to experience part of a special exhibition hosted by the Department of Industrial Design at KAIST, commemorating the Paris Olympics, along with other recent design research outcomes.

The reception will also serve as a pre-event for the Fall International Design Research Conference organized by the Korean Society of Design Science (KSDS), which will be held on November 2.

We look forward to your participation in this free forum and hope you will join us in this unique opportunity to shape the future of design research and education.

KEYNOTE
Peter Lloyd
TUDelft
Designing intelligence: New forms for design research and education​
SESSION 1
Location 1: N4, Seminar Room
01 Future of Sense: Qualitative Phenomena in Design​
Chang Hee Lee
Chang Hee Lee, PhD, FRSA, is an Assistant Professor in the Industrial Design Department at KAIST. Prior to joining KAIST, he served as an Assistant Professor and 2nd Year Programme Leader in Innovation Design Engineering (IDE), a joint MA & MSc program between the Royal College of Art (RCA) and Imperial College London. He is a graduate of the Central Academy of Fine Arts and holds a PhD from the Royal College of Art.​
Much of how we construct meaning in the world is qualitative rather than quantitative. We think and act in response to the qualities of phenomena, senses, thoughts, and expressions, and the relationships between them. What role do the senses play in design research, and how can they be used as mediums for exploration? This talk explores the opportunities, highlighting how these elements can serve as mediums for creative research and practice.​
02 Crafting a Future: Entrepreneurial Pathways for Local Craft Sustainability ​
Fang-wu tung
Fang-Wu Tung is the Board Member of IASDR representing CID and a Professor in the Department of Arts and Design at National Tsing Hua University, Taiwan, with a focus on expanding the boundaries of design through interdisciplinary collaboration. Her research explores design innovation and entrepreneurship, customer co-creation, and cross-disciplinary projects addressing health and sustainability. Dr. Tung is dedicated to advancing design's role in modern contexts, fostering innovation and competitiveness.​
This talk explores how design thinking can be applied to craft sustainability and innovation in traditional industries. It examines entrepreneurial pathways that support long-term success by merging modern practices with heritage craftsmanship. The goal is to demonstrate how innovation can lead to thriving local businesses while preserving cultural value.​
03 Dreaming of the Ultimate VR Experience ​
Seungwoo Je
Assistant Professor, Southern University of Science and Technology (SUSTech) School of Design.​
As a design researcher, I will introduce my dream of "the ultimate VR experience," allowing us to freely design, communicate, and experience beyond physical limitations.​
Location 2: N25 Woonbum Hall​
01 Design for Inclusion and Diversity​
hwajung hong
Associate Professor, Industrial Design department at KAIST
Former Professor Department of Journalism and Information/Information Culture at Seoul National University
Former Assistance Professor, Design at UNIST​
This talk explores the role of inclusive design in promoting diversity by creating technologies and environments that cater to the needs of diverse populations, including individuals with disabilities, neurodivergent users, and marginalized communities. By highlighting key strategies and case studies, I will demonstrate how design-centered research can foster equal access, representation, and participation for individuals with special needs and researchers alike. ​
02 Robot & Emotional Design
Tate Eunyoung Kim
Associate Professor of Industrial Design, Hongik University
Former Comcast NBC Universal Design Lead, Philadelphia, USA​
Former Motorola Mobility, Principal Designer, Chicago, USA​
Former Samsung Electronics, Senior Designer, Seoul​
In the age of AI, robots are often said to be the most suitable product form to embody AI technology. As AI robots with human-like conversational abilities and superior intelligence, I would like to discuss emotional design in terms of human-robot interaction and the robot's form factor.​
03 Design That Sparks Curiosity for Tomorrow
Hyun-jae shin​
Associate Professor in Integrated Design, Yonsei University​ Senior Lecturer in Product Design, Nottingham Trent University UK​ Lecturer in Industrial Design, Loughborough University UK ​
This talk will introduce design practices that focus more on future contexts rather than sovling comtemporary issues. It will cover various cases of learning activities conducted by the presenter, including sustainable behavior design, speculative design, radical design, and crowd research.​
SESSION 2
Location 1: N4 Seminar Room​
01 Stories that move
Hyunjoon park
Assistant Professor, ID KAIST - Director, Move Lab​ 2024 Korean Culture Centre Paris Exhibition for the Olympics​ 2024 iF Award Professional Concept​ Principal Exterior Designer, Tata Motors UK​
Mobility design is about moving people. It is a story about each person that we design for. Stories that move by Move Lab.​
02 Future of Music Content
Hongyeul eom
Assistant Professor, UNIST Design Department​ 2021-2023 Senior Designer at Samsung Electronics​ 2021-2021 Principal Designer at ROLI Ltd​ 2014 London Design Museum's Design of the Year Product Category Winner​ 2012 London Olympic/Paralympic Podium Designer​
Learning to create music requires significant effort and time, which is why the current music content market is largely dominated by the consumption of works produced by a small group of experts. If learning to make music becomes easier and music creation becomes more accessible to the general public, could it potentially transform the music content market?​
03 Design for Mental Wellbeing: Enhancing Self-understanding ​and Human Connection through Technology
Xueliang li
Xueliang Li is an assistant professor at the School of Design, Southern University of Science and Technology (SUSTech). His research interest lies in design for mental wellbeing, human-computer interaction (HCI), and human-robot interaction. Before joining the School of Design, SUSTech, I obtained my PhD from the faculty Industrial Design Engineering, TU Delft, Netherlands.​
This talk focuses on the design of HCI technologies for promoting people's wellbeing. The researcher discusses key design theories and research methodologies relevant to this field. Using examples from his recent work, including ethnographic studies and design research with social robots and interactive technologies, he demonstrates his approach to the topic.​
Location 2: N25 Woonbum Hall​​
01 Envisioning the Future of Virtual Humans and Digital Convergence
Bokyung lee
Bokyung Lee is an assistant professor at Yonsei University, Underwood International College, and the Humanities, Arts, and Social Sciences (HASS) Division. She is leading a Convergence Design Lab and envisions the future of a new reality in the digital convergence paradigm. Previously, she worked as a senior designer at Samsung Research HQ, Korea; and as a senior research scientist at Autodesk Research, Toronto. She is actively conducting research in Human-Computer Interaction (HCI) and UX domains.
TBD
02 Savouring Slow Gifts
Hyosun Kwon
Associate Professor at Department of Industrial Design, Kookmin University​ Assistant Professor at Loughborough University, School of Design and Creative Arts​
In a world where digital content is consumed instantly, hybrid gifting - combining digital and physical elements - offers new opportunities to personalise digital content and increase its emotional value. This talk is about a field study of a connected coffee machine. We explore the different ways digital gifts can be personalised, allowing the recipient to reflect on the meaning of the gift as they sip and savour it in their daily routine.​
03 Behavior-Based AI Interaction​​
Kyung hoon hyun
Hanyang University, Department of Interior Architecture Design, Associate Professor​ Korean Housing Association, Deputy Editor-in-Chief​ Archives of Design Research, Editorial Board​
This talk explores research on inferring designer intent to more meaningfully leverage the output of generative AI.
SESSION 3
Location 1: N4 Seminar Room​
01 Convergent Art: Creative Collaboration for the Future​
Yiyun kang​​
Yiyun Kang holds a bachelor's degree in painting from Seoul National University, a master's in Design | Media Art from UCLA, and a PhD from the Royal College of Art in the UK, and she is currently a professor in the Department of Industrial Design at KAIST. She has presented her work at international organisations such as the Victoria and Albert Museum, the Venice Architecture Biennale, and the COP World Climate Conference, while also collaborating with institutions like Google and NASA. Her work focuses on the redefinition of anthropocentric thinking and dichotomous values, exploring these themes through immersive new media artworks.
In this lecture, Professor Yiyun Kang focuses on introducing her recent projects and discusses the increasingly important role of creativity in the rapidly evolving technological landscape and the environmental crises of the 21st century.​
02 Education in Uncertain Times: Questions of Care ​and Imagination in Design Classes
Anneke coppoolse​​
Anneke Coppoolse is an Assistant Professor in the Visual Communication Design Department at Hongik University in Seoul. She works at the intersection of the humanities and design. Her research centres on the materiality and visuality of urban life and, more recently, it has moved on to exploring more-than-human entanglements.​
This talk presents a series of questions about design education in our contemporary moment—a moment that in cultural theory is referred to as an impasse or a conjuncture. It draws from learnings in the humanities and observations and experiments in design classrooms as it muses over relevant (urgent) thematics such as care and imagination.
03 Experiments in Image to Text
Christopher Hamamoto Partridge
Chris Hamamoto is a designer, developer, and educator from the San Francisco Bay Area, now living in Seoul and teaching at Seoul National University. In addition to teaching, he pursues an independent practice focused on how software and hardware platforms affect communication and aesthetics - a topic he explores through graphic and software design.
In this talk I'll share about research into the recent history of automated processes for interpreting images into text, and design projects responding to these findings. These projects includes form-making, interface design, book design, and exhibition making. While technical in subject matter, these activities represent a non-expert view and ponder how artists and designers can engage in highly technical subjects.
Location 2: N25 Woonbum Hall​​
01 AI and Object-Oriented Design​​
tak yeon lee​​​
Assistant Professor, Industrial Design department at KAIST​ Former Research Scientist, Adobe Research​ PhD. Computer Science, University of Maryland, USA​
Technological innovations create ground-breaking impacts on the industry, which then change the role of industrial designers. Recent advancements of AI, particularly generative language models, are disrupting the procedure-oriented design paradigm, and will continue to call for a paradigm shift. This talk suggests an object-oriented design paradigm, which consists of new roles and deliverables of designers along with the needs for design research. ​
02 Design to Question​​​
Dajung kim​​​
Assistant Professor, Department of Design, UNIST​ Adjunct Professor, AI Graduate School, UNIST​ Research and Education in Human-Centered Design for AI in Healthcare​
In the era of ever-advancing AI technologies, what would be the role of design? By reflecting on cases of 'Designing to Question,' this talk highlights the role and potential of design in fostering critical discussions to avoid AI solutionism and to promote more desirable uses of AI.​
03 Embedding AI into Interactive Web Prototypes​​​
Han-jong kim
Assistant Professor, Dept. of Design Engineering, Tech University of Korea(2020-Present) ​ Research Professor, Dept. of Industrial Design, KAIST(2019-2020)​ ​
Introduce how LLM-based AI can be applied in interactive prototypes that designers can implement. The use of various AI and machine learning technologies can overcome functional limitations in implementing high-fidelity prototypes for designers. Graduation projects from the Department of Design Engineering at TU Korea demonstrate the process from idea development to implementation centered around these AI technologies.​
ORGANIZERS
Organizing Committee Chair​

Tek-Jin Nam is a Professor and the director of CIDR Lab. at the Department of Industrial Design at KAIST, South Korea. He teaches Interactive Product Design, Interaction Prototyping, and Design Research at KAIST. His research interests lie at the intersection of industrial design and design-oriented human-computer interaction. The focus is on creating people-centric values of future products and services (Augmented Design as noun) and systematic approaches to creative design and innovation (Augmented Design as verb). He is also interested in harmoniously integrating design research with practice.​

Program Co-Chairs​

Chang Hee Lee is an Assistant Professor of the Department of Industrial Design at KAIST, South Korea. is an Assistant Professor in the Industrial Design Department at KAIST. He served as an Assistant Professor and 2nd Year Programme Leader in Innovation Design Engineering (IDE), a joint MA & MSc program between the Royal College of Art (RCA) and Imperial College London. He is a graduate of the Central Academy of Fine Arts and holds a PhD from the Royal College of Art.​​

Tak-Yeon Lee is an Assistant Professor of the Department of Industrial Design at KAIST, South Korea. He received his Ph.D. from Computer Science at University of Maryland, USA. He worked for Research Scientist at Adobe Research.​​

Exhibition Co-Chairs​

Hyunjoon Park is an Assistant Professor of the Department of Industrial Design at KAIST, South Korea, and a Director of Move Lab.​ He participated 2024 Korean Culture Centre Paris Exhibition for the Olympics and won 2024 iF Award Professional Concept. He worked principal Exterior Designer, Tata Motors UK.​​

Kwangmin Cho is a Research Professor of the Department of Industrial Design at KAIST, South Korea. He received his Ph.D. from UNIST in 2021. He teaches fundamental design and Idea&Expression at KAIST. His research interests is product design based on UX and healthcare design.​​​

Advisor Committee

WooHun Lee is a Professor of the Department of Industrial Design at KAIST, South Korea, and Department Head.​​

Yiyun Kang is a Professor of the Department of Industrial Design at KAIST, South Korea.

Hyunsuk Kim is the President of KSDS and a Professor of the Department of Visual Design at Hongik university , South Korea.

Younjoon Lee is an Associate Professor of the Department of Industrial Design at Hongik university , South Korea.​

Peter Lloyd is the President of IASDR and a Professor at TU Delft, Netherland.​

Fang-Wu Tung is the Board Member of IASDR representing CID and a Professor in the Department of Arts and Design at National Tsing Hua University, Taiwan.

Seungwoo Je is an Assistance professor in the Department of Design at SUSTech, China​

SCHEDULE
Time Content Venue
12:30 - 13:00 Registration N25 1st Floor
13:00 - 14:00 Keynote (Peter Lloyd: IASDR President) N4 Seminar Room
14:00 - 14:20 Break
14:20 - 15:20 Session 1 N4 Seminar Room​
N25 Woonbum Hall​
15:20 - 15:40 Break
15:40 - 16:40 Session 2 N4 Seminar Room​
N25 Woonbum Hall​
16:40 - 17:00 Break
17:00 - 18:00 Session 3 N4 Seminar Room​
N25 Woonbum Hall​
18:00 - 19:30 ID KAIST Special Exhibition in Commemoration of Paris Olympics & Pre-reception for the Fall Conference of the Korean Society of Design Science (KSDS) N25 1st Floor
VENUE
Seminar room​
Bldg. N4, KAIST
Woonbum Hall
Bldg. N25, KAIST
Registration
Registration for Design 3.0 Forum 2024:​
Design Impact
Nov 1 (Fri), 2024​
N25, KAIST​